Bavaria lanzó la nueva minipresentación de cerveza Águila Light en botella retornable de 175 centímetros cúbicos. La nueva presentación busca llegar a otro tipo de consumidores y  espacios. El lanzamiento de la nueva “Aguilita Light” se realizó en abril, principalmente, en tiendas de barrio de la Costa Atlántica, región exclusiva donde se comercializará el producto.

En menos de un mes, la marca ha registrado  cerca de 1.050.000 de unidades de botellas retornables vendidas. “En los primeros días después del lanzamiento, esta presentación ha tenido una acogida interesante en ciertos segmentos que consideran que la cantidad es ideal y el empaque es muy atractivo. Es ante todo, una alternativa de conveniencia que pueden encontrar cerca de su casa, en la tienda de la esquina y disfrutar de un antojo con un líquido ligero pero con todo el sabor, propio de Águila Light”, explicó el coordinador nacional de Águila Light, Juan David Suárez.

Bavaria quiere, con esta nueva apuesta, enfocarse en el desarrollo de nuevas ocasiones de consumo, como los días entre semana, y va dirigida a consumidores que buscan simplemente calmar “el antojo”. Además, la nueva Aguilita Light la conseguirán los habitantes de la Costa Atlántica a un precio asequible para muchos, con respecto  a otras marcas de cerveza con presentación mini.

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