AD HOC STUDIES
Tailored studies, considering the needs of each client, optimizing resources. We combine quantitative and qualitative methodologies to understand the market, the product, consumers, brands or services that require our strategic partners.
Image, Knowledge, Positioning, Loyalty and Satisfaction follow up studies.
Studies to obtain strategic information from the different variables of the marketing mix:
- Basic Market research to identify areas of opportunity
- Uses and buying habits and consumption
- Evaluation of functional and organoleptic performance level monadic products and / or comparative
- Evaluation of product concepts
- Evaluation of packaging
- Study of price sensitivity
- Checks distribution
- Evaluation of promotional programs with experimental models
• Studies shopper
- Studies category management
- advertising pre-test to radio spots, newspaper ads and magazine ad, TV commercial eucoles evaluation
- Studies of consumer behavior on an ethnographic approach